Are your L&D programs struggling with low attendance, poor engagement, or incomplete adoption? This program focuses on practical ways to enhance how you write, brand, and market your learning programs—without overloading your already long to-do list.
Check when the next cohort of this program is available and join us in an awesome learning experience!
MARCH 11 - APRIL 22
TUESDAY ﹒ 4 - 6:00 PM CET ﹒ 10 AM - 12:00 PM ET ﹒ Check your timezone →
What's included?
7 x Weekly live sessions
Recording & slides included
Frameworks you can use in your work
Real-world examples & case studies
Opportunities to practice & get feedback
1 year FREE Offbeat Fellowship included
Oh, so many things! But don't take our word for it. Explore what you'll be capable of at the end of the program if you give it your all, of course.
Exploring the mindsets of a marketer
March 11; 4 - 6:00 PM CEST
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Exploring the mindsets of a marketer
March 11; 4 - 6:00 PM CEST
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The best way to understand how a marketer thinks is to step into their world. In our first session, you’ll have the chance to explore marketing principles, engage with marketers to understand their approach, and collaboratively discover which mindsets are most valuable for L&D through reflection and discussion.
What else will you get?
A checklist of marketing principles you can apply in L&D
A workbook with the most popular marketing theories
A list of all the L&D projects where you can apply marketing principles
Understanding the elements of an effective marketing campaign
March 18; 4 - 6:00 PM CEST
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Understanding the elements of an effective marketing campaign
March 18; 4 - 6:00 PM CEST
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In this session, we’ll explore the foundational elements of an effective marketing campaign, focusing on how they can drive success for L&D initiatives. While these principles are essential for creating larger campaigns, we’ll also discuss how each element can be applied in smaller, day-to-day L&D projects to.
What else will you get?
A simple framework you can use for all your marketing campaigns
A one-pager with the teams you can involve in marketing efforts
A “business-case” one-pager to sell the need for marketing in L&D
Practicing writing good copy
March 25; 4 - 6:00 PM CEST
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Practicing writing good copy
March 25; 4 - 6:00 PM CEST
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In L&D, we already write copy for emails, banners, intranets, and calendar invites, among other materials. In this session, we’ll focus on refining our copywriting skills through reflecting on good & bad examples, practice, and feedback sharing. You’ll learn how to improve your technique by exploring structural principles like length, tone, clarity, and formatting, but we’ll also delve into using psychological triggers such as scarcity, a sense of urgency, social proof, and curiosity to make your messaging more engaging and effective.
What else will you get?
AI prompts to help you identify jobs to be done
Tool to help you prioritize jobs to be done
A library of good and bad copywriting examples
A workbook with psychological triggers you can use
Practicing designing good branding assets
April 1; 4 - 6:00 PM CEST
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Practicing designing good branding assets
April 1; 4 - 6:00 PM CEST
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Over time, our colleagues’ expectations for branding have gotten higher and higher—and we need to keep up! In this session, we’ll look at real good & bad examples to uncover the design principles behind them. Then, we’ll roll up our sleeves and practice creating eye-catching, professional-looking assets using free, easy-to-use tools. You’ll leave with the confidence to design assets yourself if needed, and with a sharper eye for good design to provide better feedback to internal designers you might be working with.
What else will you get?
A simple list of design principles to follow
A library of good and bad design examples
A list of free tools L&Ds can use for design purposes
Brief template for L&Ds working with internal designers
A checklist with design assets you need for campaigns
Exploring social influence as a main marketing tool
April 8; 4 - 6:00 PM CEST
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Exploring social influence as a main marketing tool
April 8; 4 - 6:00 PM CEST
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In this session, we’ll dive into the behavioral science behind social influence and how it can be a powerful tool for promoting L&D initiatives. We’ll explore real-world examples of using internal influencers to drive the success of marketing campaigns. Together, we’ll identify who your internal influencers might be and discuss practical strategies for engaging with them effectively to amplify your message and boost participation.
What else will you get?
A checklist to run through when choosing internal influencers
A list of internal influencers you might want to work with
A list of ideas on how to work with influencers in an efficient way
Real case studies of L&D projects marketed through influencers
Understanding channels, their purpose and use
April 15; 4 - 6:00 PM CEST
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Understanding channels, their purpose and use
April 15; 4 - 6:00 PM CEST
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In this session, we’ll explore a variety of examples to uncover principles for choosing and combining the best channels to promote L&D initiatives effectively. We’ll discuss concepts such as channel blindness, touchpoints, channel mood, and selecting channels based on your audience’s preferences. You’ll also reflect on the channels you already have available—like email, intranets, or Slack—and how to use them strategically for both larger campaigns and smaller projects.
What else will you get?
A list of potential channels you can use & their characteristics
Case studies of L&Ds combining channels for marketing purposes
Brainstorming creative assets you can use to increase “buzz”
April 22; 4 - 6:00 PM CEST
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Brainstorming creative assets you can use to increase “buzz”
April 22; 4 - 6:00 PM CEST
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This session is all about unleashing your creativity! We’ll brainstorm a variety of unconventional assets that go beyond the usual L&D communications, focusing on ideas that generate excitement and engagement. The goal is to shift from transactional, one-way messaging to creating real buzz around your initiatives—making your programs impossible to ignore.
What else will you get?
A large list of creative assets you can use for marketing purposes
Check if this is for you →This will show you what you should be expecting from our program even before enrolling.
L&Ds shouldn’t be marketing pros
We don’t think L&Ds should become Marketing Specialists. We have enough on our plate. We think we should adopt certain mindsets & practices to improve awareness, attendance, and engagement for our projects & brand.
Improve the things you already do
Our program is not designed to add anything to your plate but to mostly improve the things you’re already doing (eg. copywriting, branding, collaborating with internal influencers, among others).
We learn best through examples
The program will be filled with moments of reflection, application, and feedback sharing. Moreover, if you’re wondering how others do things, wonder no more, because we have lots of examples ready for you to explore!
Good marketing will make your learning programs more relevant, accessible, and impactful. If you're ready to reduce the number of times that you hear, "I didn't know [that program/resource] was available!!" then this program is for you.
Jen Collins, Senior Director, Learning Strategy at Degreed
We all like a freebie. Don't hesitate to enjoy ours!
An article written by our advisor, Jen Collins, about different marketing frameworks you can apply to L&D.
Go through a 7-day async microlearning to explore the basics of marketing for L&D.
Our advisors, L&D professionals themselves, took the time to share their feedback and help us improve our initial drafts. We owe them all a BIG thank you!
Skye Suttie
Senior Manager Organizational & Learning Development at Openly
Sabine Anete Vasina
Digital Learning Specialist at Deliveroo
Jen Collins
Senior Director, Learning Strategy at Degreed
Maria Laxell
Global Learning & Development at Kry
Jeanette Reabad
Learning & Talent Development Director at CarParts.com
Our facilitators are not only very experienced in the topics they're teaching, but also extremely cool. Check who's facilitating this program below!
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Lavinia Mehedințu
Lavinia started her career in digital marketing, thinking that's her dream job. After learning the ins and outs of growth marketing, she switched to an internal employer branding position, where she better understood how marketing principles apply internally, where your customer is an employee. She applied all her knowledge now in growing Offbeat, and if you like how we do things, you'll certainly like this program!
Learn more from Lavinia
Not all experiences are for everyone. Your previous background and current context are extremely important for the success of your learning adventure, so make sure you're ready for it.
This program is a fit if...
You’re struggling with attendance for well-designed learning programs people need
You’re struggling with creating awareness about your brand as an L&D team
You’re struggling with increasing adoption for a tool you’ve acquired or designed
You need to increase completion rates for compliance programs
You’re struggling with creating a long-term behavior or organizational change
Who’s not a fit?
Those seeking a purely theoretical or academic approach without practical application & those who expect this program to be a lecture series.
You expect a sage on the stage to deliver a monologue. This course is highly collaborative, and we expect everyone to participate, interact and engage deeply.
Still not convinced you should join us? Here are some questions we've received along the way.
When will the program start?
When will the program start?
Check here to see where the next cohort of this program starts.
How do you pick facilitators?
How do you pick facilitators?
The facilitators of our programs are experienced professionals who not only bring substantial real-world practice to the table but also deeply understand our mission at Offbeat. They have been carefully selected based on their ability to align with our values, methodologies, and learning approach.
We believe that effective learning comes from facilitators who can bring theory to life with practical insights and who can cultivate an engaging, supportive environment. This understanding guides our choice of facilitators, ensuring you have access to mentors who are not just experts in their fields, but also adept at fostering a culture of collaborative, applied learning.
Is there an opportunity to actually practice during the program?
Is there an opportunity to actually practice during the program?
Plenty! Most of our sessions will have short or longer times dedicated to practicing everything from writing better copy, designing more appealing visuals, or planning better campaigns.
What is the time commitment for the live sessions?
What is the time commitment for the live sessions?
The program has a total of 7 live sessions, each of them lasting 2 hours. You can check here the full schedule.
How will you support me once the program is done?
How will you support me once the program is done?
The price of this program includes one year of the Offbeat Fellowship for free. This means that you'll have access to your community of peers as a support group in your journey, but also high-quality curated resources and learning sessions you can use to achieve your goals.
When is the next cohort of this program?
When is the next cohort of this program?
All the cohorts we've already scheduled can be found right here. We update the dates as time goes by, but as of now, the information you'll find there, is the one we have as well.
Do you offer team discounts?
Do you offer team discounts?
Yes! We offer discounts to teams larger than 3 people. You can either pay by card right here or reach out to lavinia@offbeat.works and we'll issue an invoice you can pay through a wire transfer.
Can I pay through a wire transfer?
Can I pay through a wire transfer?
Yes, you can! Feel free to reach out to lavinia@offbeat.works and we'll issue an invoice you can pay through a wire transfer.
I'd like to hire you to deliver this program for my team. What do I need to do?
I'd like to hire you to deliver this program for my team. What do I need to do?
Reach out at lavinia@offbeat.works so we can discuss your needs and our availability.
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Reach out →Everything we do is out of love for learning.
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Copyright Offbeat 2023
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