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In this program, you'll learn how to apply proven marketing strategies to boost awareness and participation in your L&D programs. Gain insights on how to effectively engage your audience, ensure your messages resonate, and strategically select communication channels to maximize impact. Whether you're new to L&D or a seasoned professional, this course will equip you with the tools and techniques to drive better engagement and achieve your learning objectives.
As L&Ds, we have limited availability; designing marketing campaigns for all our initiatives is not realistic. So how do prioritize which ones receive the marketing attention as well? Take our quiz!
My learning initiative is optional, not mandatory
The audience of my learning initiative is larger than 30 people
We've always had great engagement for previous learning initiatives
My learning initiative is not stand-alone, but rather long-term
Generally, people support our learning initiatives
Our colleagues are aware of the problem we're trying to address with our learning initiative
Focus on fundamentals
Your current score suggests that there aren't many pressing reasons to focus on marketing for your learning initiative right now. While it's always beneficial to use marketing principles, it's crucial to understand your context, needs & resources before diving into adopting new trends and working principles. Stay aware of marketing possibilities as things may change in the future, but for now, focusing more on refining your learning experiences alone can lead to very good results.
Early signs are there
With a score in this range, there are some indicators that advertising your learning initiative more strategically can improve awareness & engagement. Reaching larger audiences, long-term learning programs, and lower support for your initiatives are some of the reasons why you might want to get a head start and bring in some knowledge about marketing in your L&D team.
Marketing should be a priority
Your high score indicates that marketing is crucial for your learning initiative. Given your context, ignoring it might lead to low awareness, low engagement from different stakeholders, and unfulfilled potential of your program. You've done so much work designing an amazing learning experience, it would be a shame for people to not learn about and benefit from it.
We all like a freebie. Don't hesitate to enjoy ours!
Answer our question to get some guidance on where to focus your marketing efforts.
Go through a 7-day async microlearning to explore the basics of marketing for L&D.
We're not designing alone; our program advisors are L&Ds, just like you, and help us prepare a program that's close to your day-to-day reality.
Skye Suttie
Senior Manager Organizational & Learning Development at Openly
Sabine Anete Vasina
Digital Learning Specialist at Deliveroo
Jen Collins
Senior Director, Learning Strategy at Degreed
Maria Laxell
Global Learning & Development at Kry
Jeanette Reabad
Learning & Talent Development Director at CarParts.com
Everything we do is out of love for learning.
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