Fundamentals of Learning Experience Design

Learn how to design learning experiences for every need arising in your organization.

This program will guide you through research, design, and prototyping, and teach you how to always keep an eye on your learner.

9 weeks
5 hours/week
Let me know when a new cohort is launched

What are people saying?

We’ve asked for some feedback to let you know beforehand what other learning professionals think about this program.

When I saw that video and micro learning were purposefully combined with practical assignments, regular feedback, and monthly community sessions I knew this course ticks all the boxes for a rich learning experience.
Anamaria Dorgo
Head of Community @Butter
Discover research methods that will help you better understand your audience, develop an agile mindset, connect to like-minded individuals so that, in the end, you can make Learning better. If you are looking for a great space for your development, book a place right away.
Bianca Guta
Organizational Development Director at eMAG
I really appreciate the practical approach Offbeat has: every single theoretical concept is backed by the opportunity to actually practice what you're learning. It's very hands-on and helps set the information in the right way!
Liz Stefan
Co-Founder & CEO of Nifty Learning
I was impressed by the quality of the content, engaging and practical learning assignments, and the extensive amount of resources that the course offered. Lavinia and Ioana were genuinely interested in our learning process and supported us throughout the whole course.
Eeva Toivanen
Lead Instructional Designer @Just Eat

What will you learn?

week 1


28 February - 6 March
In this lesson, you’ll get a brief overview of the program, be introduced to the way Offbeat optimizes for long-term retention, and choose your project challenge from a list we provide.
2 Video Lessons

The beginning. Learning Experience Design Introduction

The program. What we’ll cover & your first assignment

1 Assignment

Choose your challenge. We strongly believe that the best way to learn is to actually put new knowledge and skills to work. So we crafted a list of projects and you have to pick one of them to tackle during this learning experience.

1 Community Session

Get to know each other.

week 2

Understanding your learners. Part I

7 March - 13 March
Taking the time to understand your audience will benefit you from so many points of view. In this lesson you will uncover the path towards a better understanding of your learners.
4 Video Lessons

Why should you take the time to understand your learners?

What are the steps that you’ll be taking to understand your learners?

Step 1. Building your provisional persona

The research nerd: Why is past experience so important?

1 Assignment

Build your provisional persona. It’s time to put your brain to work and write down everything you know about your learners in a structured way.

1 Community Session

Intervision Session. Intervision is a ‘peer coaching’ activity with a small group of people who have a professional context or challenge in common. We’ll use this session to assist participants in collecting knowledge from their peers.

week 3-4

Understanding your learners. Part II

14 March - 27 March
Going ahead in your journey to better understand your learners and actually using some real world research to turn your provisional persona into something even more useful.
4 Video Lessons

Step 2. Defining your research goals

Step 3. Choosing your research methods

The flaws expert: Common mistakes you should avoid during your research

Step 5. Build your final persona

4 Assignments

Define your research goals. Take a step back and look at your provisional persona. What don’t you know about your learners? What would you need to confirm?

Choose your research methods. There are multiple ways to interact with your learners. Which one do you prefer?

Do your research. Now that you know the why and the how, go ahead and conduct your research.

Build your final persona. Using your research insights complete your provisional persona and turn it into a tool you’ll base your design on.

2 Community Sessions

Group working session.

Not your usual Ask Me Anything. Join Stories from the frontline community session.

week 5

Setting your learning experience goals

28 March - 3 April
In this lessons we’ll explore how to go beyond NPS and first-hand feedback to measure the impact of our learning programs.
4 Video Lessons

Why should you think about your goals right from the start?

The research nerd: Know your history and past learning measurement models

Going beyond vanity metrics and setting impactful goals and KPIs

The flaws expert: Common mistakes in goal setting

1 Assignment

Set your learning experience goals. Using what you’ve learned about your learners and their challenges, think about the ways in which you’ll help them reach their goals.

1 Community Session

Intervision Session. Intervision is a ‘peer coaching’ activity with a small group of people who have a professional context or challenge in common. We’ll use this session to assist participants in collecting knowledge from their peers.

week 6 - 7

Structuring the learning experience

4 April - 17 April
Now that we know what we want to achieve, we’ll dive into the how, by exploring different learning methods and better understanding how adults learn.
5 Video Lessons

Using learning paths to structure your learning experience

Diversify your learning experience with different learning methods

The research nerd: Why should you choose spaced repetition over cramming?

Using brainstorming as a tool to design your learning experience

Structuring the learning journey

1 Assignment

Define how you’ll reach your goals. Put together learning methods and adult learning principles to design an impactful learning experience

2 Community Sessions

Group working session.

Not your usual Ask Me Anything. Join Stories from the frontline community session.

week 8

Prototyping in learning experience design

18 April - 24 April
Working iteratively will do wonders for the final learning product we’ll deliver to our learners, so in this lesson we’ll explore how to prototype our experiences.
4 Video Lessons

The research nerd: What does agile really mean?

Understanding prototyping

How do you prototype a learning program?

How do you integrate the feedback you get in your final learning product?

2 Assignments

Build your prototype and get feedback from your learners to make the experience even better;

Integrate the feedback you get in your final product to get ready to send it into the wild, wild world.

1 Community Session

Group working session.

Meet the Instructors

Ioana Göz
Ioana is deeply curious about how people learn and what makes them tick when it comes to their own development. This, together with being a keen learner herself, has led her to work in L&D. For the past few years, she has developed learning experiences for diverse audiences of all ages, from children to adult professionals. Each of these learning journeys has led her to the belief that the individual growth of an L&D professional needs to be continuous and constant. She joined Offbeat with her mind set on sharing both the knowledge she has acquired, and her conviction that learning is an exciting, never-ending journey.

Lavinia Mehedintu
Co-Founder at Offbeat
Lavinia is a strong believer in the power of learning. This passion led her to the L&D industry, where for the past 3 years she spent her time designing learning experiences for diverse audiences. While reflecting upon her journey, she realized her results were strongly tied to how much she spent developing herself as an L&D. Through Offbeat she wants to share with other peers the importance of putting yourself first when it comes to learning, to then be able to build effective learning programs for others.

How we do things

We believe the best way to learn is by doing the job. So our most important goal is for you to get your job done while practicing new concepts you're learning. We do so by combining multiple learning methods in a journey, around topics any L&D should master.

All Programs are designed so that you will practice in the most purposeful ways. First, we divide complex topics into small chunks, so that your brain can take everything in easily. Second, you will have assignments that will bring you back to the real world to practice everything you learn. Finally, you will get feedback on each assignment both from Program Managers and your other peers.
Learning by yourself is not always fun, and learning with others is proven to be a very efficient way of acquiring knowledge and skills. So we build communities of participants around every program you join. You get the chance to meet and share feedback, challenges, and know-how with like-minded peers through an online community and recurrent Open Sessions.
One-time training sessions can at most boost awareness about the topics approached. Our vision is for you to actually use what you learn in the long run, so we base our design on the science of learning. Instead of having you cram everything you need to know in two days, we give your brain the time it needs to acquire information. Hence, our Programs are spaced over one up to three months of intense learning, during which we we help you learn and recall the information in multiple ways.
We don't believe in the theory of learning styles, but we do believe using multiple learning methods helps with long-term retention. Each concept is reiterated in combinations of Social Learning, E-learnings, Practical assignments, Feedback, Open Sessions, Microlearning, Nudges, and more. All this to ensure you are going to remember what you learn not just for a week, but along your L&D career journey.

What will you get out of it?

1 A framework to better understand your learners
2 A detailed understanding of how adults learn
3 A template to set learning goals
4 A framework to structure your learning experience
5 A way to prototype your learning program
6 A safe space to practice everything you’re learning

Is this for me?

Not sure yet? We have created a self-assessment for you to better understand if this program suits you.

TAKE self-assessment


Can I get an invoice with my company’s details?

Yes, of course. If your company is paying for your participation in this program, please send over the details at and we'll get back to you with an updated invoice.

How long will I have access to the online videos and resources?

You’ll have access to the online videos and resources for one more month after the program ends.

Is this a fully remote program?

Yes, it is. This enables participation from all corners of the world, which is definitely an added value of Offbeat.

What does it cost?

To join this program you have to pay 459 EUR, so you can have access to all the materials, community discussions, and other learning resources we’ve prepared for you.

What if I’m not an L&D professional, but want to join you?

Feel free to join! Although this program is mainly targeted at L&D professionals, the knowledge and skills can be applied in any other role, as long as your plans are to build a learning program to improve performance or support specific behavior changes.

What is the time commitment?

We have to mention this is mostly up to you. As a rule, we ask you to put aside between 4 and 6 hours of learning per week. During this time you’ll go through all the materials we’ve prepared, complete your assignments, join community sessions, and meet your peers 1:1.

Can I pay by wire transfer?

Yes, you can. Send over an email at and we’ll send an invoice, together with other payment instructions.

Is there a deadline I need to apply by?

Cohorts for this program will be opened every three months. You’ll see the application deadline for each cohort at the top of the page. ☝️ If there’s no session available, you can join the waiting list and we’ll let you know when a new cohort is launched.

How is the program structured?

We’re trying to accommodate all types of learners while also offering a complete learning experience. So you can expect:
  1. Online videos and resources you will explore at your own pace;
  2. Weekly community sessions where you’ll meet your peers, explore different perspectives, get feedback on your assignments, and learn from everyone in the cohort;
  3. 1:1 discussions where we’ll try and guide your learning journey.
  4. Real-world practice as you’ll have some homework to fill in as well.

Can I bring an assignment from home?

Yes, you can. We have a list of assignments related to challenges we’ve seen across organizations, but if there’s something pressing you want to solve, we’ll help you clarify how this program might guide you towards the results you desire.

What type of challenges will this program help me solve?

This program is designed to help those looking to build learning programs that improve performance or support specific behavior changes.

What happens after the program ends?

Once the program ends you won’t get rid of us or stop your learning journey. We’re building a community around Offbeat participants and bringing people together to facilitate social learning.

When do synchronous sessions happen?

Synchronous sessions are scheduled differently for each cohort. Once you’ve enrolled we’ll want to learn about your timezone and work on designing the schedule and book your calendar for the whole program.

What if I can’t attend all sessions?

We strongly believe people take out of each learning journey as much as they want. We know sessions might conflict with other commitments you have, but we strongly encourage you to join if not all, at least most of the sessions. Past participants have declared this part of the program to be the most valuable to them, and we wouldn’t want you to miss out.

Are there some uses cases this program is not a good fit for?

So far we’ve identified some uses cases where this program is not a good fit: designing your L&D strategy, designing a leadership development program, or designing a mentorship program, among others. These are challenges that require different approaches. You can check our program portfolio to see if there’s another program fit for your needs.

What if I have a question that’s not answered here?

Reach out to We’re more than open to answering any questions, doubts, or fears you might have as fast as possible.

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